![]() ![]() However, this technique is mostly seen in the case of individual pages.Īs for Facebook business pages, 99,76% of them don’t have the habit of placing a link in the first comment of a Facebook post. Placing links in the first comment on Facebook is not a common tactic for brandsĪ tactic that is thought to trick the social algorithms and help social media managers increase their social engagement once and for all is placing the link related to a certain post in the first comment. NOTE: If you’re still creating status posts on Facebook, remember that placing links can downgrade your engagement from an average of 0,48% to an average of 0,11%. However, when you’re defining your business goals, as well as your social media goals for the year, or the quarter, you must consider that Facebook posts with no links gain double the engagement of Facebook posts that have link insertions. Regardless of this, the album type of post, in both cases, of having or not having a link inserted, remains the one with the greatest engagement on Facebook. For example, did you know video content has an average click-through rate of 7,97%? The tactic of placing links in social media posts is, of course, meant to drive traffic to a brand’s website.ĭepending on your type of business, or, put in other words, if you’re a b2b or a b2c company you may favor a certain social media platform.Įither we’re talking about LinkedIn, Facebook, and probably other social media platforms too, it seems that placing links in the social media posts will lower the engagement level of those posts.īut this is not much of a surprise, given the fact that any platform wants to retain the users as long as possible, this being quite the opposite of what social posts with links intend to do.Īnd for that, social posts with links are somehow penalized by the social network’s algorithms, receiving a lower engagement.įacebook is a great social media platform that can help you drive traffic to your website. Facebook posts without links receive double the engagement Brands don’t have the habit of placing links in the first comment on Facebook.ġ.Albums are the most engaging type of post on Facebook.Adding a link to a Facebook post reduces the engagement potential by half.Here’s what we learned after analyzing 51,054,216 Facebook posts from a total of 172,338 Facebook business pages: What’s the most engaging type of post, with or without a link insertion?.How many brands post links in the first comment of a Facebook post?. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |